How do you uncover unmet needs to design relevant, meaningful and distinctive new products, services and customer experiences?

Collective problem-solving is vital for the success of complex projects

Think of AI as another innovation tool to amplify our innate human creativity.

CASE STUDY | CoDesign to improve patient engagement and access to services and support

Ambitious projects have many variables, which makes them tricky to manage. These are often called Wicked Problems. To improve your success with these projects, here are some practical tips to achieve tangible outcomes

Five questions to answer to give your projects focus and momentum

Intentional user-centred collaboration results in superior ideas

3 ways to approach your core business growth challenge

Which one is right for you.

8 common mistakes innovators make and how to rectify them

To maximise the value of your data you need to integrate human insights into the equation.

How to make the most of your return to the office, embrace hybrid working and boost collaboration.

Insights - why they are important for innovators to design successful products and services

Tops tips and ways of working that lead to superior ideas and solutions to customer needs

How to avoid groupthink when solving today’s tough challenges

The four R’s innovation framework is a customer-centric tool for innovation teams to prioritise post-pandemic initiatives

Customer journey maps help surface surprising ideas. Crucially they focus your efforts on the critical moments where people seek better solutions to their needs.

Companies that use human-centred design to devise products and services outperform their peers. In this post, we review the key principles of human-centred design.

Look at a problem through your customer’s eyes, to make your innovation efforts more productive.