User Centred Design
Co-creation
We specialise in running co-creation workshops.
We involve your users, customers and stakeholders to uncover unarticulated needs and get feedback to improve early prototypes.
These sessions are particularly helpful for solving more complex business projects that require you to challenge the status quo:
Evolving your brand strategy and determine the implications for innovation
Moving into adjacent market segments
Adapting your business model to changing customer behaviours across complex customer journeys and omnichannel experiences.
A typical interactive session runs over three hours, exploring the context in which your product or services play a role in consumers' lives, their frustrations, unmet needs and potential solutions.
Importantly as we share prototypes and nascent ideas, we'll uncover surprising new insights and help you get to an idea's DNA: the essential features and value you offer.
We involve the cross-functional team and business partners when collaborating with your users.
Agility and high-performing ideas
As you incubate your ideas and get feedback, you can implement them quickly because critical stakeholders fully understand consumer needs.
Ideas developed using these user-centred design methods score strongly for relevance, advantage and market potential.
Multi-sector experience
We’ve been fine-tuning our techniques for 20 years across a wide range of projects: brand development, service design, new technologies and healthcare experiences, and creating winning product concepts for leading CPG brands.
We flex the approach to suit the business challenge.
Crucially, we leave you with actionable project briefs so your team can implement ideas with pace.
Clients love our approach:
Shape helped us create the foundation of an updated brand proposition and innovation philosophy
The approach enabled us to go from insights to action in a far quicker time than we would normally take. The collaborative nature of this facilitates pace and momentum. It helped build partnerships so we can move forward with pace.
The approach has helped us focus on issues and how to work jointly with customers to come up with really innovative solutions.
CASE STUDIES
FROM PATIENT CARE TO KIDS MEALTIMES
We’ve worked on tons of projects, co-creating solutions for new products, services and customer experiences. Here are just a few examples of work we’ve done with global and regional brands, large and small organisations:
Rethinking brand strategy and devising actionable innovation frameworks for consumer brands to create a pipeline of ideas
Helping patients and healthcare professionals improve patient engagement, services and treatment outcomes in complex disease areas
Working alongside parents and kids to identify ideas for better mealtime solutions
Positioning revolutionary new ideas for the beauty category with the help of young women
Devising new ideas for product design and packaging solutions in many food and beverage categories