Creating, evaluating and testing new product ideas

We help teams devise, incubate and refine concepts for new products, claims and messaging.

We start with your target consumers and interrogate insights into their motivations and behaviours.

These insights are the springboard for initial concepts. 

We use co-creation methods to involve consumers alongside the cross-functional team to optimise the positioning of concepts, the benefits and features.

We can test out different customer experiences (product form and packaging) and create compelling claims. Using online consumer panels and online quant testing methods we can test and screen for winning ideas.

We've years of experience working with leading brands and cross-functional teams to develop high-performing concepts and claims.