Insights should immediately spark ideas ‘what if..’ ‘why don’t we..’

Customer insights

Great customer insight and empathy forces a new perspective and unlocks original ideas to set you on a new trajectory.

We get you to look at your challenge through the eyes of your target consumer, using thought-provoking techniques to uncover surprising insights.

We spot users’ frustrations, tensions and compensating behaviours - the unmet needs that are springboards for new ideas

Examples of our creative insight hunting methods:

• Co-creation and user-centred design

• Online co-creation communities

• Depth interviews

• Ethnography

• Observation and contextual research

• Mining past market research studies for fresh insights and opportunities

• Extreme user interviews

• Provocative insights i.e. capturing insights from experts and people unrelated to the category but face similar issues in other contexts

• User journey mapping

• Design research and design thinking i.e. learning through rapid prototyping and experimentation

To bring insights to life we create insight booklets, video stories, infographics and workshop stimulus materials to inspire ideas.

Inspiration

Customer insights alone are not enough. You need to scan other horizons for insights.

For instance, we'll look for technology insights, category trends, and retail channel insights.

When mixed in with your customer insights, you'll jump-start new ideas.

Co-creation and user-centred design

Companies that utilise co-creation and user-centred design techniques outperform their peers.

You create ideas that have

• Greater relevance to customers' needs

• Fit with your unique capability and feasibility

How does co-creation help innovators?

Co-creation involves target users, experts and cross-functional team members collaborating on a problem.

Co-creation unearths greater empathy for the problems your target users are attempting to solve. When you start experimenting with ideas you can test out hypotheses and assumptions. You’ll discover overlooked consumer needs as you do so.

Co-creation is the perfect method when searching for answers to complex challenges.

At Shape we've been using and fine-tuning co-creation methods for years across a range of different business challenges and sectors.